Blog
Understand TikTok, no fluff
Short, concrete articles based on what we see across the accounts we analyze. Each one maps to a criterion of your score.
- Growth 7 min
How the TikTok algorithm works, explained simply (what it measures, in what order)
A series of tests in front of bigger and bigger groups. What the algorithm measures, in what order, and what that changes for you.
Read - Engagement 6 min
TikTok engagement rate: how to calculate it and what to compare it to
The clear formula, a calculator, the benchmarks and the 4 causes of a low rate — with the tweaks that lift it fast.
Read - Quality 6 min
TikTok hooks: 10 mechanics to keep people watching past 3 seconds
You don't have 3 seconds to convince, you have 3 seconds to stop the thumb from moving. The mechanics that work and the mistakes that make people leave.
Read - Timing 5 min
Best time to post on TikTok in 2026
The real windows, what the time changes on the algorithm's first test, and the method to find yours in your analytics.
Read - Consistency 5 min
How often to post on TikTok
No magic number: the highest pace you can hold for 3 months. The frequency for your stage and how to keep it up.
Read - Growth 7 min
Why your TikTok views are dropping (and the plan to bounce back)
No, it's almost never a shadowban. The 6 causes that keep coming back, the diagnosis in your analytics, and 14 days to climb back.
Read - Quality 5 min
How to read your TikTok analytics (the 3 numbers that really matter)
Twenty numbers in the app, three that matter. Where to find them and what decision to make based on what you see.
Read - Virality 6 min
What is a viral TikTok video? (the viral ratio)
40,000 views, is that viral? Depends on your normal. The viral ratio, what the algorithm looks at and what to do in the 48 h after it takes off.
Read - Virality 6 min
How to use TikTok trends without copying (and without arriving too late)
The trend brings the format, you bring the topic. How to spot it while it's rising, adapt it in 3 questions and dose it.
Read - Diversity 5 min
TikTok hashtags in 2026: what they're still good for
#fyp #foryou #viral: you can stop. What hashtags are still good for, what they're no longer good for, and the 3-1-1 method.
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