Free tool

TikTok engagement rate calculator

Enter one video's numbers (or your averages over 10 videos) and get your engagement rate, with the verdict. Free, no sign-up.

Calculate your engagement rate

Take one video (or your averages over 10 videos) and enter the numbers.

Engagement rate (per view)

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Calculate on my last 30 videos

How to read your result

  • 4-8% per view = good. Above 8% = excellent: your content makes people react, the algorithm loves it.
  • Under 2% = people watch without reacting. End with a real question, take a stance.
  • The more views you get, the lower the rate mechanically drops: compare against videos of similar size.

What does your profile score out of 20?

Connect your TikTok: we scan your videos and give you your score, the breakdown by criterion and concrete tips. Free, 30 seconds.

See my score

To go deeper: TikTok engagement rate: how to calculate it and what to compare it to